BRAND DICTONARY: Commonly Used Brand Terms
Stacey McMahan Stacey McMahan

BRAND DICTONARY: Commonly Used Brand Terms

Have you ever felt lost trying to understand “Brand Consistency” this and “Font Hierarchy” that? Well, good news! We’ve put together a reference guide for the most commonly used branding terms.

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Basics: What is a brand?
Stacey McMahan Stacey McMahan

Basics: What is a brand?

Let's hit on the basics - what is a brand? We'll discuss how to put your best foot forward when it comes to the experience your brand provides your customers (and why that matters).

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